In 1917, Henry Leland, founder of the Cadillac brand, registered a new firm, Lincoln, to begin manufacturing aircraft powertrains for the United States military. However, Leland's financial difficulties forced him to put Lincoln up for auction, and the new owner of the brand in 1922 became one of the main players in the US car market, Henry Ford.

It was then that the company began to produce luxury cars, and thanks to the development of powerful engines for aircraft, the question of the technical component of the models disappeared. In 1932, the Lincoln KB model was introduced, equipped with a twelve-cylinder power unit. Then a luxury version of the Ford Zephyr model was presented, which Lincoln engineers were able to modernize in such a way that the overall V12 engine could fit on a short base. This model existed on sale without significant upgrades until 1948.

In addition, in 1939, Lincoln became the official supplier of automobiles for the United States government, secured proper funding from parent Ford.

In early 1970, financial difficulties forced the firm to resort to unifying the chassis with the models of the parent corporation to reduce production costs. From that moment, and until 1998, the Lincoln brand produced only modifications of Ford cars, but after a change of leadership, the company's engineers were able to start producing their own car. So the full-size SUV Lincoln Navigator was presented, equipped with a 5.4-liter power unit with a capacity of 310 horsepower. However, for a long period the Navigator model remained the only civilian car of the brand, all other models were supplied for the needs of the US special services.

After the next restructuring of the Lincoln production, the production of cars of the brand again switched to the production of luxury versions of Ford cars. However, by 2006, when the first prerequisites for the world economic crisis appeared, Lincoln was separated into an independent division, which saved the brand from serious financial difficulties. During the period from 2008 to 2010, the status of the company changed, which now began to specialize in the production of cars for the domestic market of the United States of America.

Thus, new luxury cars were presented - the MKZ and MKX models, which seriously competed with the Japanese luxury brands Infiniti and Lexus. However, even greater success was achieved in 2011, when the MKT model, built on the basis of Ford Mondeo, was released.

At the beginning of 2013, she presented the concept of a new car of the ISS model. Almost a year later, in November, a full-scale world show took place. The attention of motorists was primarily attracted by a number of design solutions in the design of the external style. For example, the radiator grille was made in the form of fenders, similar to those that the company used in its very first cars. Unlike the previous Lincoln lineup, the ISS had a personal style that was unlike any other Ford representative, although it was built on the Ford Global C platform.

For the next few years, the company was engaged in the production of previously presented cars. Changes have undergone only the color scheme of cars, as well as some small details "filling". In all other respects, representatives of the Lincoln family are examples of classic immutability.