The history of AMC, founded in 1954, includes many moments that have significantly influenced the modern auto industry. The automaker was founded through the merger of the Nash Motors Company, Kelvinator, and Hudson Motor Car Corp., each of which developed their own cars prior to World War II. In 1950, the first small-run car, the Nash Rambler, entered the US car market, which became the progenitor of the fastest growing crossover segment in our time.
However, the development of all-wheel drive station wagons and sedans with increased ground clearance were shelved for 30 years. The company released the Marlin-1 sedan in 1965, which was supposed to compete with Cadillac and Dodge, but became widespread across the ocean in the UK. Marketing tools allowed to take away 10% of the competitors' sales share only with the release of the Marlin-2 in 1967, which was built with the popular hard roof and two wide doors, while remaining a four-seater sedan. In 1970, the company makes attempts to participate in various American racing series, but does not receive dividends from multimillion-dollar investments. And having curtailed its program in motorsport, and at the same time losing one of its partners - Kelvinator, the AMC concern took a risky step and acquired a bankrupt automaker, little-known in those years, called Jeep Corporation.
Jeep engineers' ideas convince management of the right purchase and models such as the Pacer Wagon and Eagle Wagon hit the market, four-wheel drive station wagons fly like hotcakes, to top it off the sale of Jeep's Cherokee and Liberty models, finally, began to make a profit. In addition, contracts were concluded for the supply of vehicles for the government and the army. The successful entry into the stock market turned into a nightmare for AMC shareholders - the shares were sold at excessively high prices, and the very first dividend payment to shareholders led to bankruptcy. As a result of the financial collapse, "AMC" was bought out by the concern "Chrysler" and disbanded, many models received new names, and all developments were applied in new models of the new owner. The only exception was Jeep, which exists today, successfully releasing more and more new models of off-road vehicles.