Haima or FAW Haima Automobile Co., Ltd., is a subsidiary of the FAW Group, based in Hainan, China. Its main activity is the design, development, production and sale of cars and minibuses manufactured under the Haima brand.
The Haima logo is a mythical bird flying from the rising sun.
The name "Haima" is the abbreviation of "Hainan Mazda".
Haima was founded in 1992 as a joint venture between the Hainan government and Mazda, producing Mazda models and selling them in China. In 2006, the Mazda stake was acquired by the FAW Group, although Mazda technology is still applied to many Haima models.
In 2012, Haima produces about 400,000 vehicles. A total of 157,242 Haima cars were sold in 2013 in China, making it the 28th largest brand car sold in the country.
While Haima retained the right to manufacture and sell older Mazda models, as well as use Mazda technology to support in-house product development. Although it was forbidden to use the Mazda brand, this does not mean that Haima completely broke the relationship. At any time, the transfer of technology from Mazda may continue.
In August 2008, Haima began construction of a third assembly plant in Hainan, with the possibility of building 100,000 cars a year. Its other two plants have production capacities of 150,000 cars per year and are located in Haikou, Hainan and the city of Zhengzhou.