The Audi Company was founded in 1909 by August Horch. Its roots leave to nonexistent nowadays, but Horch, not less well-known in the past, (Horkh) shining in the German sky at the time of the third Reich. In 1899, inventor August Horch founded the firm Horch and Company in Mannheim, which moved to Zwikkau 4 years later.

In 1909, he built a new failed 6-cylinder motor that nearly brought the firm to the brink of bankruptcy, which very angered his companions who decided to crack down and expel him from their own firm. But Horch immediately founded another company, which, naturally, was also called "Horch." His former companions sued Horch to change the firm 's name. According to the court decision, the new car production company could not bear the name Horch, and August Horch turned to the Latinized version of the former name: the word horch, in German significant "listen," became audi. Thus in 1909 the famous trademark and equally famous company "Audi" was born.

The first car, called the Audi-A, was released in 1910. The following year, the Audi-B model followed. Three such machines Horch exhibited in June 1911 at the first Auto Alpenfart races in the Austrian Alps of about 2,500 km, which replaced the famous runs for the prize of German Prince Henry.

Audi is the most famous European concern that has been producing demanded and popular passenger cars for more than 100 years. The foundation of the company was laid in 1910. The founder of the company was August Horch - a man known for his unsurpassed design gift.

In 1904, August Horch created the Horch Werke company, however, disagreement with the shareholders of the company Augustus had to leave and create a new company. The name of the company Audi has arisen with the help of a simple translation of the name in Latin. In 1910, the first car came off the assembly line - Audi.

In subsequent years, new developments appear - Audi B and C. Cars have developed speeds of up to 100 kilometers per hour. Since that time, the company's popularity began to grow rapidly. In 1911, the Audi-V Car wins international competitions and after such success, each successive Audi model becomes more powerful. More beautiful and more solid.

In 1932, the four largest automobile companies in Germany merged: DKV, Vanderer, Horch and Audi. The new concern was named Auto Union AG. By merging, the concern became the second largest automobile concern in Germany. The concern's brand name - four intertwined rings, became a symbol of unity and association of four automobile companies.

In 1985, Audi NSU Auto Union AG's complex name was shortened to Audi AG, and its head office was established in Neckarsulm. In 2000, the Audi Car Museum was opened in Ingolstadt. Showcases of the museum of the carousel type slowly rise from the first to the fourth floor, and then again fall down. The windows show cars from the first day the company was founded to the present day.

Today, Audi is a leading international automobile concern and is represented by enterprises in China, South Africa and Hungary.