The founder of Borgward, Karl Friedrich Wilhelm Borgward, has long remained in the shadow of the automotive industry. This continued until, in 1949, at the Geneva Motor Show, he demonstrated his elegant model Isabella, which received international recognition. The model existed for 3 years and during this time it was sold in the amount of 200 thousand units.
The Bogward Empire included three separate brands: Bogward, Goliath and Lloyd, each with its own industries and research institutions. The idea was simple - if one of the brands releases a failed project, the others support it from their profits. This approach ultimately became fatal for the Bogward company, which decided to compete with Mercedes-Benz. The company released the Hansa-2400 car and suffered a crushing defeat at the hands of the global auto giant. Since then, things have gotten worse and the company's models have lost their former appeal. For some time they were made from the available parts, and after that the company went completely bankrupt.