In 1918 an Australian bodywork company was founded, which was named "Holden". The first years the company produced body parts for General Motors Australia cars. And in 1926 the firm came under the control of an American concern.
Since then, the production of cars under the "Holden" brand has been established, which immediately found their buyer, due to the fact that they were positioned as working cars for daily driving. The first Holden models were so popular that they completely ousted Ford cars from the Australian market for 20 years.
In 1953, the first Holden model was introduced, in the development of which its engineers took part. Of course, the intervention of the Australians was limited only to the creation of a body for the current models of the Chevrolet brand of that time.
However, after the release of the Ford Falcon model and its worldwide recognition, "Holden" began to lose its market share and engineers of "General Motors" began to create a new generation of cars that were supposed to become a lifeline in the automotive market in Oceania and Southeast Asia.
In 1985, Holden switched to the production of modernized SUVs and Chevrolet pickups, which became in great demand among ordinary citizens who highly appreciated the combination of comfort and off-road vehicles.
By 2005, after a lengthy restructuring of General Motors and attempts to reduce the cost of car production, Holden came under the control of GM Korea, which established the production and sale of Chevrolet Daewoo models in Australia. Thus, the company was able to compete with Japanese brands, which at that time completely captured the budget segment of the Australian market.
Since the 2008 global economic crisis, Holden has produced several modifications of Chevrolet vehicles, becoming the first General Motors division to profit from 2009. In addition, thanks to General Motors' new policy, a portion of Holden's shares were taken over by the Australian government, allowing the brand to receive a range of tax deductions, demonstrating the best economic performance on the Melbourne Stock Exchange.