Daewoo Motor Co., Ltd., a South Korean car manufacturer. The headquarters is in Seoul. In 1972, the Korean authorities legislated the right to engage in automotive production for four companies - Kia, Hyundai Motor, Asia Motors and Shinjin.
Then came the merger of Kia and Asia Motors. And Shinjin became a Daewoo and General Motors joint venture, and a few years later it became Daewoo Motor. Pretty young dynamic company "Daewoo" until 1993 collaborated with General Motors. In 1995, Daewoo appeared on the German market with Nexia small-class models and Espero medium-sized models.
The 1986 Opel Kadett E became the donor for Daewoo Nexia, the company's future bestseller.
In the US, Nexia was sold under the name Pontiac Le Mans.
Daewoo Nexia is the latest generation of the ever-memorable Opel Kadett E, which under license began to be produced in 1986 in Korea. For export to the USA and Canada, the car went under the name Pontiac Le Mans, in the local market it became known as Daewoo Racer.
The Russians first met him in 1993. After another modernization in March 1995, the model was renamed Nexia (Cielo for Korea). And soon the assembly was transferred to Daewoo branches in various countries: “UzDaewoo” in Uzbekistan, “Red Aksai” in Russia and Rodae in Romania.
Such a Nexia looks today, but car styling is just around the corner.
The Tico mini-front-wheel drive hatchback for city trips based on the Suzuki Alto has been manufactured in South Korea since 1988, and since 1996 in Uzbekistan. Until 1993, the company collaborated with General Motors. By the beginning of 1996, Daewoo had built three large technical centers: in Worthing (Great Britain), near Munich (Germany) and in Pullan (Korea). The company's chief technical project manager is Ulrich Betz (formerly a senior BMW manager).
Daewoo Tico - Korean "Oka", an affordable car with a good level of build quality.
The basis for the Daewoo Prince was another Opel model, this time, a large Senator sedan.
Since 1993, the Prince sedan and its more comfortable version Brougham have been produced based on the discontinued Opel Senator. Espero sedan was designed by Bertone on the basis of units model Opel Ascona. It was first introduced in 1993. At the end of 1997, the company introduced the last three models at international motor shows - Lanos, Nubira and Leganza.
Lanos was developed and put into production in 30 months and cost the company $ 420 million. This is Daewoo's first in-house design. In Russia, the Lanos version was called Assol.
Lanos was supposed to replace the Daewoo Nexia model in our market, borrowing the suspension and steering from it. But it did not replace, Nexia remained in the Russian market, and Lanos is now assembled in Ukraine and sold in our country under the auspices of Chevrolet.
The appearance of Daewoo Espero is the work of Italian masters from the Bertone design studio.
Daewoo Nubira - own development of the company (branch in England), design - I. D. E. A. Work on the Nubira model (translated from Korean “travel the world”) began in 1993 and lasted 32 months. The design was developed in Worthing, and the first layout, modified later, was introduced at the end of 1994. This is a golf car with a transverse engine and front-wheel drive, which replaced the Espero. In Russia, the version is called "Orion".
With the help of Daewoo Nubira, the Korean company has taken a big step forward in creating a modern car.
Daewoo Matiz, a model car with a transverse engine and front-wheel drive. The model was first introduced in 1998 in Geneva. At the Paris Motor Show in October 2000, an updated version of the Daewoo Matiz was introduced.
After the 1998 Asian financial crisis, Daewoo faced tremendous difficulties. However, the South Korean government abandoned the idea of nationalizing the company. The largest corporations in the world fought for the right to acquire it.
Daewoo Matiz is one of the most successful cars of the company, which has gained popularity in many countries of the world, including in Russia.
Since September 2002, South Korean Daewoo officially came under the jurisdiction of General Motors, changing its name to GM Daewoo Auto & Technology Co. Today, the Daewoo brand is familiar to the domestic consumer mainly due to cars manufactured in Uzbekistan at the UzDeu plant, which remained outside the framework of the newly created company.