The history of the Japanese company "Infiniti" is closely connected with the history of the concern "Nissan" 70-90s of the 20th century. After the fuel crisis began in the United States of America in 1975, many Americans loyal to the Detroit Big Three cars gradually turned their attention to inexpensive and much more fuel efficient cars from Japanese manufacturers. So, in the next 10 years, the Nissan company became one of the leaders in the automotive markets in the USA and Canada, firmly entrenched there.
However, in 1986, when the fuel situation returned to normal, it turned out that there is a whole segment of wealthy buyers who are ready to spend money for practical, but at the same time luxurious and comfortable, and most importantly powerful cars. The Japanese company decided to firmly occupy this segment, creating its own luxury division, called "Infiniti" (Infinity), which specialized in the production of luxury versions of current Nissan models. It should be noted that the marketing specialists of the Japanese company took a big risk, deliberately making a spelling mistake in the name of the new brand, as well as using the well-known Valentino brand logo, deliberately turning it over, in order to once again emphasize the solidity of the new automaker.
In 1990, the first model of the new brand was presented, which was called the Infiniti Q45 and was a modified version of the full-size Nissan President sedan. Under the hood is a 4.5-liter power unit with a capacity of 245 horsepower, which was supplied together with a four-speed automatic gearbox.
In the same year, a sports coupe model of the Japanese brand, called the Infiniti M30, was presented, under the hood of which was a 3.5-liter gasoline engine with a capacity of 165 horsepower. The powertrain was paired with the same four-speed automatic transmission from the Q45, which, however, received a wider transmission, which allowed to build up high torque from a standstill.
In 1996, the first off-road luxury car, the Infiniti QX4, was presented, which was built on the basis of the Nissan Pathfinder SUV. Under the hood was a 4.2-liter 240 horsepower engine paired with an automatic or manual transmission from the Nissan Z.
By 2000, the brand was firmly entrenched in the American automotive market, becoming recognizable and in demand - more than 50 official dealerships of the company were opened throughout the country.
However, the real revolution was the subsequent Infiniti models, which were presented in 2002 and 2003. The first of them was the mid-size sedan Infiniti G35, which was equipped with a new uprated 3.5-liter engine with a capacity of 240 horsepower. In the same year, a full-size version appeared, which received four-wheel drive and the name M45.
However, the Infiniti FX35 / 45 full-size crossover model has become a real hit in the US market and far beyond its borders, with the maximum engine power reaching 280 horsepower. It was this model that in the first year made up half of all cars sold by the Japanese company, and since 2004, unofficial dealers began to supply it to Europe. It was the FX that became the trendsetter in the new segment, where many other automakers tried to copy its high-tech design with sharp lines and smooth body lines.
In 2004, the second generation of the QX model was introduced, which was built on the basis of the full-size Nissan Armada, and under the hood was a 5.6-liter power unit with a capacity of 320 horsepower.
Three years later, after the restructuring of the management staff of Nissan, it was decided to bring Infinity to the European automotive market. The result is leadership in its segment. Thanks to European sales, the company has begun to renew its lineup, introducing the second generation Infiniti FX in 2008, which revolutionized the automotive world by becoming a technology leader for the next 6 years. And in 2010, the M and Q sedans were updated, as well as the full-size QX, which was built on the basis of the Nissan Patrol.
In the same year, cooperation began with the Red Bull Formula 1 team, which provided Infiniti with the opportunity to use the Austrian company's race track and its best racers to work on new cars that combined the two sides of luxury and sportiness.
In August 2011, the company first introduced the Infiniti IPL G convertible in Paris. At the same time, it was announced the start of mass production of this model. Just a month later, the Santa Pod dragstrip took place in the UK, in which the Infiniti M35h was recognized as the fastest hybrid in the world and entered the Book of Records.
In 2012, Infiniti in Geneva unveiled a new concept electric supercar called the EMERG-E. It is built on an extruded aluminum chassis and has carbon fiber body panels. Under its hood there are two electric motors, the total power of which is 402 horsepower.
In the fall of 2013, Infiniti showed a close-to-production prototype of the C-class hatchback. In just two years, the Japanese were able to develop and practically complete testing of the serial version of their future most affordable model.
In 2014, the Insurance Institute for Highway Safety conducted another crash test, according to which the Infiniti Q70 was recognized as safer than the BMW 5 Series.
More recently, in September 2015, Infiniti got its first golf-class hatchback, the Q30. It is based on the "Mercedes" MFA platform, which was specially modified by the Japanese specifically for this car.